“I love multitasking, like driving and having a religious experience at the same time. I love jokes. I love advertising and billboards. I love Jenny Holzer. I love advice and rules and adages and reminders and lists, like the 10 commandments. I love big bold larger then life characters like God and Satan. I love horror movies and stories of the supernatural and high drama narratives distilled into a handful of words, like 'He died for your sins.’ But what follows is a whole new testament…”

“Holy Crap collects hundreds of photographs of outdoor church signs, whose punchy maxims, written to attract visitors and provide sage advice to passersby, most often fall short of the mark. Artist Rob Pruitt relishes the misspellings, accidental double entendres, and awkward references to popular culture employed by just about every denomination of the Christian church.” — From the publisher.