Using random adverts for wrist watches, Teach your Child to Tell Time subtly links the symbolic oppression of time with economic control. The watches presented range in value from $295 to $22,500, suggesting that material worth and one’s access to capital is as important a concept to teach children as that of time itself. The high prices are emphasized in red ink that bleeds into news articles about various political conflicts. What appears to be a simple advert is revealed to be connected to issues of oppression and struggle. References: Brooklyn Museum of Art, Artists Books, 2000.