The Baxters’ relationship to media and issues of media exploded in 1965 as one of the conceivers of “The Medium Is The Message”, a multi-media extravaganza involving artists of all disciples as well as Marshall McLuhan. In 1966 they began a flood of projects in non-art media such as business cards, letterhead, buttons, and the founding of the N.E THING CO. LTD. It reflects Canadian identity in terms of bureaucracy and everyday life. All images are in black and white. — From the publisher.